SEO (Search Engine Optimization) is a set of practices that aim at increasing the traffic flow towards your website. The traffic that these methods generate, originates from the organic results of various search engines. These results are the listings you see when you search for a term using a search engine like Google, Yahoo or Bing. You want to be at the highest position you can be in order to attract the maximum possible amount of quality traffic to your website.
SEO differs from other marketing techniques, in the sense that you are not trying to reach out for potential customers like in normal advertising, but instead your potential customers are actively seeking you and already recognize their need for the products or services you are offering. It is far more likely to convert someone into a client through a search engine rather than with a traditional advertisement.
If you have a website for your small business or personal practice, then investing in SEO is crucial in order to bring your brand in front of the right audience. These practices are better to be applied while building your website and not as an afterthought.
All of the websites we create at Proteasoft incorporate the latest on-site SEO practices to give your new website the potential to grow and succeed locally or internationally.